Branding and Designing Business needs high level of technical skill, creativity and exceptional ideas.
Branding
Brand is a Name, term, design, symbol, or any other feature that
identifies one seller's good or service as distinct from those of other
sellers. A brand can take many forms, including a name, sign, symbol,
color combination or slogan. The word branding began simply as a way to
differentiate and give identity to different product of different
companies. It affects the personality of a product, company or service.
It is defined by a perception, good or bad, that your customers or
prospects have about you. A concept brand is a brand that is associated
with an abstract concept, like breast cancer awareness or
environmentalism, rather than a specific product, service, or business.
A commodity brand is a brand associated with a commodity. Got milk? is
an example of a commodity brand.
Designing
Designing is an intellectual, cognitive activity that involves both the
human and the computer / technology. Designing is the process of
converting information that characterizes the needs and requirements for
a product into knowledge about a product.
Features of Design
- Human endeavors (talent, experience, practice, prejudice)
- Design involves creative, innovative, and original thought
- Open-ended
- Restricted by resources
- Designers may have different "value" systems
- Designers have to make decisions under uncertainty and risk.
Design as a Process
- Recognize the problem
- Get background to comprehend the need/problem/opportunity
- Define the problem and identify objectives (criteria) and constraints
- Develop alternative solutions/ideas
- Evaluate alternative solutions
- Select the best alternative
- Implement the solution
- Evaluate the results
Design Types
- Original Design - an original solution principle is determined for
a desired system and used to create the
design of a product.
- Adaptive Design - an
existing design is adapted to different conditions or tasks; thus, the
solution principle remains the same but the product will be sufficiently
different so that it can meet the changed tasks that have been
specified.
- Variant Design - the size and/or arrangement of parts or subsystems of
the chosen system are varied. The desired tasks and solution principle
are not changed.
Descriptive vs. Prescriptive Models
- Descriptive models
- Describe the segments of activities that typically occur in designing
(how design is done)
- Heuristic approach with no guarantee of success
- Emphasize generating a solution concept early in the process.
Prescriptive model
- Prescribe a better or more appropriate pattern of activities (how
design should be done).
- Offer more algorithmic, systematic procedure
- Emphasize more analytical work to understand the requirements before
generating the solution concepts.
Pahl and Beitz's
Design Model
- Clarification of the task - collection of information about the
requirements to be embodied in the solution and also about the
constraints.
- Conceptual design - establishment of function structures, the search
for suitable solution principles and their combination into concept
variants.
- Embodiment design - engineering a solution principle by determining
the general arrangements and preliminary shapes and materials of all
components. Embodiment design is sometimes called preliminary design.
- Detail design - all the details of the final design are specified and
manufacturing drawings and documentation are produced.
Basic Structure of Prescriptive Model
- Analysis - Listing of all design requirements and the reduction of
these to a complete set of logically related performance specifications.
- Synthesis - Finding possible solutions for each individual performance
specification and building up complete designs from these with least
possible compromise.
- Evaluation - A process of assessing the degree to which a solution
satisfied that goals that were originally stated.
The branding and Designing business may be done in the following business forms according to the size and capital investment of the business.
A Proprietorship can be started by single person with the following facilities:
Office
Rented or own office
Staff
Facilities
Agency
Agency of reputed Advertising companies can also be taken to run an advertising business.
Opening of Bank Account
In India, Bank Account of a Proprietorship can be opened by giving the following documents:
But in other countries, documentation procedure will be different according to the law of land.
Advertisement
Different modes of advertisement like news paper, internet, pamphlet, hoardings etc can be used according to the budget.
A Partnership can be made by two or more persons by creating partnership deed.
Registration of Partnership Deed
In India, it is not compulsory to Register a Partnership deed. But an un registered partnership have some disadvantages in the eye of law. So it is better to register the deed with the Registrar. A Registered partnership firm has all the right to sue in a court of law in India. But in other countries there may be differences in rule.
Office
Rented or own office
Staff
Facilities
Opening of Bank Account
In India, Bank Account of a Partnership firm can be opened by giving the following documents:
Advertisement
Different modes of advertisement like news paper, internet, pamphlet, hoardings etc can be used according to the budget.
A Private Limited Company can be registered by minimum of 2 person and maximum of 50 persons. There are many advantages of registering a private limited company. A Private Limited company can be registered with limited liability, which will protect the personal asset of the business man in case of failure of business.
Registration of Private Limited Company
In India, it is compulsory to Register a Private Limited Company. It can be registered with the help of a Practicing Company Secretary, Advocate or A Chartered Accountant. Facilities required for Business are:
Office
Rented or own office
Staff
Facilities
Agency
Agency of reputed Advertising companies can also be taken to run an advertising business.
Opening of Bank Account
In India, Bank Account of a Partnership firm can be opened by giving the following documents:
Advertisement
Different modes of advertisement like news paper, internet, pamphlet, hoardings etc can be used according to the budget.
A Limited Company can be registered by minimum of 7 person and there is no maximum limit of members. There are many advantages of registering a Limited company. A Limited company can be registered with Limited liability, which will protect the personal asset of the members in case of failure of business.
Registration of Limited Company
In India, it is compulsory to Register a Limited Company. It can be registered with the help of a Practicing Company Secretary, Advocate or A Chartered Accountant. Facilities required for Business are:
Office
Rented or own office
Staff
Facilities
Software Development
Software can be Developed according to the needs of the organization and clients.
Opening of Bank Account
In India, Bank Account of a Partnership firm can be opened by giving the following documents:
Advertisement
Different modes of advertisement like news paper, internet, pamphlet, hoardings etc can be used according to the budget.