Businesswonder.com - Home Page

Television Commercials Business

Making ad clip for Television Commercials is also a good business having profitability. If you have experience in this field and confident to manage a business, you can start this business. Investment for this business is much higher in comparison to other businesses. The following important things should be considered while preparing and broadcasting Television Commercials.

 

 



Engage People in Your Commercial
People relate to other people. Putting people into your commercial can help draw your target audience in as opposed to a 45 second shot of your building's interior, exterior and the parking lot. You don't want your commercial to look hokey so you do want to be careful about having people waving at the camera or standing there smiling. Have them doing something that relates to your business so your commercial doesn't look like a photo that's come to life.

Planning the Video
Using a furniture store as an example, you may have ten different kinds of recliners, eight living room sets and six bedroom suits you want to feature. You're going to have to narrow those shots down because you simply can't get them all into a :30, :45 or even a one minute commercial without flashing so many different pieces of video on the screen that your potential customers will feel like they're in a lightning storm. Wide shots of your showroom are good to get a bunch of your furniture displayed at once and you can select a few items you want to be featured alone. It's crucial you not cram a bunch of video into the small amount of time you have for your commercial. Your video should tell the story about what you're advertising even if a customer has their volume turned down.

Writing the Script
Make sure your commercial's script times out to 45 seconds or long you have bought air time for. Use short sentences that grab your potential customer's attention. You have got a very limited time frame to capture your audience and you need to get your message across quickly. Don't get wrapped up in long sentences. Keep them short and punchy. Your audio should also tell the customer what you are advertising even if the customer is in another room and cannot see the TV when your commercial airs.

Matching of Audio and Video
When writing your commercial, you must make sure your audio and video match. You must merge your audio and video to create a powerful sales tool.
 


Call to Action
Your call to action gets customers to buy or act now. Do not get to the end of your commercial and leave off your call to action. You want to tell customers to visit today and give your complete contact information, including Web site address, phone number and street address

Stick to Time
You've bought a 45 commercial package. As tempting as it might be to squeak in an extra few seconds, you just cannot do it. Your commercial must time out to the exact time you have paid for. Going over will only  result to cut off when your commercial airs.

Production Company hiring
The companies which are hiring production companies will definitely look for professionals. So quality and reputation will have great influence for customer attraction.

Scheduling of Commercial
Placement of your commercial is very important. It determines who will see your commercial and how much you will pay for its air time. Having your commercial air at 5 a.m. will save you money but if you don't reach your audience it's not money well spent. The same holds true for the station you're airing your ad on as well. 

Frequency
Television is less demanding on frequency than radio but it still deserves more than a one-shot deal. If you were advertising during the Super Bowl, that would be a completely different story. But on the local level, you need to identify the key times your ad should run and buy enough air time for your commercial to reach your audience at least twice. More times would be ideal.

 

 

 


Consistency
Use the same announcer, jingle, fonts, colors, etc. to keep your commercial consistent. This helps people start to get to know your company by all of these factors. The more you recognize the lady pitching the hair salon down the street, the more you know exactly what that company's name and address is before she even speaks in the commercial.

Some of the areas of Television Commercials are:

Television commercial Business can be started in the following manner according to the size and volume of business and capital investment.


Proprietorship

A Proprietorship can be started by single person with the following facilities:

Office

Rented or own office

Staff

Facilities

Agency

Agency of reputed Advertising companies can also be taken to run an advertising business.

Opening of Bank Account

In India, Bank Account of a Proprietorship can be opened by giving the following documents:

  1. ID Proof of Proprietor
  2. Address Proof of Proprietor
  3. Photograph of Proprietor
  4. Copy of PAN Card of Proprietor
  5. Copy of any bill raised by the firm (some banks may ask for)

But in other countries, documentation procedure will be different according to the law of land.

 

 

Advertisement

Different modes of advertisement like news paper, internet, pamphlet, hoardings etc can be used according to the budget.

Top


Partnership

A Partnership can be made by two or more persons by creating partnership deed.

Registration of Partnership Deed

In India, it is not compulsory to Register a Partnership deed. But an un registered partnership have some disadvantages in the eye of law. So it is better to register the deed with the Registrar. A Registered partnership firm has all the right to sue in a court of law in India. But in other countries there may be differences in rule.

Office

Rented or own office

Staff

Facilities

Opening of Bank Account

In India, Bank Account of a Partnership firm can be opened by giving the following documents:

  1. ID Proof of Partners
  2. Address Proof of Partners
  3. Photograph of Signatories
  4. Copy of PAN Card of Partnership Firm
  5. Copy of Partnership Deed
  6. Address Proof of Partnership firm
  7. Any other document which may be asked by the bank

Advertisement

Different modes of advertisement like news paper, internet, pamphlet, hoardings etc can be used according to the budget.

Top


Private Limited Company

A Private Limited Company can be registered by minimum of 2 person and maximum of 50 persons. There are many advantages of registering a private limited company. A Private Limited company can be registered with limited liability, which will protect the personal asset of the business man in case of failure of business.

 

 

Registration of Private Limited Company

In India, it is compulsory to Register a Private Limited Company. It can be registered with the help of a Practicing Company Secretary, Advocate or A Chartered Accountant. Facilities required for Business are:

Office

Rented or own office

Staff

Facilities

Agency

Agency of reputed Advertising companies can also be taken to run an advertising business.

Opening of Bank Account

In India, Bank Account of a Partnership firm can be opened by giving the following documents:

  1. ID Proof of Directors
  2. Address Proof of Directors
  3. Photograph of Signatories
  4. Copy of PAN Card of Company
  5. Copy of Memorandum and Articles of Association
  6. Address Proof of Company
  7. Any other document which may be asked by the bank

Advertisement

Different modes of advertisement like news paper, internet, pamphlet, hoardings etc can be used according to the budget.

Top


Limited Company

A Limited Company can be registered by minimum of 7 person and there is no maximum limit of members. There are many advantages of registering a Limited company. A Limited company can be registered with Limited liability, which will protect the personal asset of the members in case of failure of business.

Registration of Limited Company

In India, it is compulsory to Register a Limited Company. It can be registered with the help of a Practicing Company Secretary, Advocate or A Chartered Accountant. Facilities required for Business are:

Office

Rented or own office

Staff

Facilities

Software Development

Software can be Developed according to the needs of the organization and clients.

 

 

Opening of Bank Account

In India, Bank Account of a Partnership firm can be opened by giving the following documents:

  1. ID Proof of Directors
  2. Address Proof of Directors
  3. Photograph of Signatories
  4. Copy of PAN Card of Company
  5. Copy of Memorandum and Articles of Association
  6. Address Proof of Company
  7. Any other document which may be asked by the bank

Advertisement

Different modes of advertisement like news paper, internet, pamphlet, hoardings etc can be used according to the budget

Top

HOME  About Us   Contact Us   Disclaimer   Privacy Policy